Skinfidence
Skinfidence
A skincare solutions provider, addressing the challenges individuals face when seeking skincare products.
A skincare solutions provider, addressing the challenges individuals face when seeking skincare products.
A skincare solutions provider, addressing the challenges individuals face when seeking skincare products.
🧩
🧩
Context
Context
Role
Role
UX Design
UX Design
Timeline
Timeline
Aug - Dec (5 months)
Aug - Dec (5 months)
Collaboration
Collaboration
Business owner, Product manager and Brand identity designer.
Business owner, Product manager and Brand identity designer.
Tools Used
Tools Used
Figma and Miro
Figma and Miro
🎯
🎯
Goals
Goals
Company objective
Company objective
Provide an accessible platform for skincare enthusiasts to discover and purchase effective products.
Provide an accessible platform for skincare enthusiasts to discover and purchase effective products.
Key Result
Key Result
Achieve a consistently high level of user engagement and satisfaction, to ensure sustained usage and positive referrals for Skinfidence’s skincare platform.
Achieve a consistently high level of user engagement and satisfaction, to ensure sustained usage and positive referrals for Skinfidence’s skincare platform.
Project goal
Project goal
A comprehensive skincare platform, catering to both individuals seeking effective skincare solutions and those aiming to build a skincare-focused community
A comprehensive skincare platform, catering to both individuals seeking effective skincare solutions and those aiming to build a skincare-focused community
👥
👥
User Interview
User Interview
We invited skincare enthusiasts to understand the skincare industry, and the challenges people face when purchasing their skincare products online.
We invited skincare enthusiasts to understand the skincare industry, and the challenges people face when purchasing their skincare products online.
10
10
Participants
Participants
6
6
Questions
Questions
66%
66%
Users seek simplified product discovery due to overwhelming choices.
Users seek simplified product discovery due to overwhelming choices.
45%
45%
Users struggle with identifying their skin type and addressing specific concerns.
Users struggle with identifying their skin type and addressing specific concerns.
34%
34%
Users face confusion from conflicting skincare advice online.
Users face confusion from conflicting skincare advice online.
25%
25%
Users aim to build a supportive community and earn from skincare services.
Users aim to build a supportive community and earn from skincare services.
🔍
🔍
Insights
Insights
💭
💭
Decision
Decision
To address the user pain points related to understanding individual skin needs and selecting effective skincare products, we focused on incorporating a user-engagement feature.
This is to empower users with knowledge, offer a personalized experience, and streamline the skincare journey, ensuring effective product selection and user satisfaction.
To address the user pain points related to understanding individual skin needs and selecting effective skincare products, we focused on incorporating a user-engagement feature.
This is to empower users with knowledge, offer a personalized experience, and streamline the skincare journey, ensuring effective product selection and user satisfaction.
start skin quiz
Search for products easily
See all available products
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
start skin quiz
Search for products easily
See all available products
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Home screen
Home screen
🎨
🎨
High fidelity
High fidelity
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Skin quiz screen
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
An example of the quiz
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
A community screen / Blogs
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
A community screen / discussions
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Result screen for the skin quiz
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Role
UI/UX Design, UX Researcher and interactive prototype.
Timeline
Aug - Dec (5 months)
Collaboration
Business owner, Product manager and Brand identity designer.
Tools Used
Figma and Miro
🧩
Context
Subscription feature
Skin quiz screen
start skin quiz
Example of a skin type
An example of a skin type
Users have to create account to start the skin quiz.
About the skin quiz
An example of the quiz
Pressed state
A short description of the question
The question
Number of questions
Preferred language
A community screen that is divided into blogs and discussions
Image of the blog
A tag for easy search and filter
A filter section
A brief description
A community screen that is divided into blogs and discussions
start skin quiz
Example of a discussion
Various form of reactions
Filter section
A video of how the said skin type looks like
Showing the type of skin
Tips on how to manage the skin
Result screen for the skin quiz
Image of a packaged order
the subscription process
Subscription feature
🧪
🧪
Testing with users
Testing with users
👉Conducted remotely via Google Meet, involving potential users of the skincare platform, the product manager, the business owner, and myself.
👉Conducted remotely via Google Meet, involving potential users of the skincare platform, the product manager, the business owner, and myself.
👉The objective was to evaluate the effectiveness and user-friendliness of the skin quiz in guiding users to understand their skin type and concerns for personalized product recommendations.
👉The objective was to evaluate the effectiveness and user-friendliness of the skin quiz in guiding users to understand their skin type and concerns for personalized product recommendations.
❓
❓
❓
Questions asked
Questions asked
Questions asked
🤔 Did the quiz adequately guide you in understanding your skin type and concerns?
🤔 Did the quiz adequately guide you in understanding your skin type and concerns?
🤔 Did the quiz cover all aspects of your skin concerns comprehensively?
🤔 Did the quiz cover all aspects of your skin concerns comprehensively?
🤔 Did the personalized product recommendations influence your decision to consider or purchase skincare products?
🤔 Did the personalized product recommendations influence your decision to consider or purchase skincare products?
🤔 Are there any specific additional questions or details you think could enhance the questionnaire's effectiveness?
🤔 Are there any specific additional questions or details you think could enhance the questionnaire's effectiveness?
🤔 What additional features or improvements would make the quiz more valuable to your skincare routine?
Before testing
After the skin quiz completion we recommend products to them
Before testing
After the skin quiz completion we recommend products to them
After testing
We did not only show recommended products but also key ingredients from the products that will fix the skin concerns.
After testing
We did not only show recommended products but also key ingredients from the products that will fix the skin concerns.
Issue: Some users wanted more information on recommended products.
Issue: Some users wanted more information on recommended products.
The issues were fixed and tested again in the second iteration with a 100% success rate.
The issues were fixed and tested again in the second iteration with a 100% success rate.
🧪
Turning finding into design improvements
🧪Turning finding into design improvements
📈
📈
Measuring the success
Measuring the success
KPIs & metrics
KPIs & metrics
Increased Task Success Rate and reduced completion times, measured by the enhanced skin quiz experience.
Increased Task Success Rate and reduced completion times, measured by the enhanced skin quiz experience.
The percentage of users making purchases measured by the improved product recommendations.
The percentage of users making purchases measured by the improved product recommendations.
Increased percentage of users returning to the platform, measured by the continued engagement from the community and blogs.
Increased percentage of users returning to the platform, measured by the continued engagement from the community and blogs.
The time taken by users to complete the quiz reduced post improvement.
The time taken by users to complete the quiz reduced post improvement.
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